Top 5 Beauty Retail Apps on Android in Portugal - Q1 2022

In the first quarter of 2022, the beauty retail sector in Portugal saw varied performance across its top apps on the Android platform. Here's a closer look at the weekly downloads and active user trends for the leading beauty retail applications, based on data from Sensor Tower.

LOOKFANTASTIC -Beauty Shopping, published by THG (The Hut Group), experienced a fluctuating trend in weekly downloads. The app started the quarter with 2.7K downloads in the last week of December 2021, then saw a decline to around 1.6K in early February. However, it picked up momentum mid-quarter, peaking at 2.6K in mid-March before dropping to 1K by the end of the quarter. Active users also saw a decline from 15.8K at the start of the quarter to 11.9K by the end of March.

RITUALS - Cosmetics, by Rituals Cosmetics, maintained a relatively stable trend in weekly downloads, starting at 975 and ending the quarter at 515. The app saw a slight dip in active users from 3.2K in early January to 2.4K by the end of March.

Perfumerías Primor showed consistent weekly downloads throughout the quarter. Starting with 288 downloads in the last week of December 2021, it saw a steady increase, reaching 370 in the third week of March. Active users hovered around the 2.5K mark, with minor fluctuations.

KIKO MILANO - Beauty products, published by KIKO MILANO, experienced a peak in weekly downloads at 440 in the second week of January, followed by a decline to around 150 by the end of March. Active users increased from 364 in late December to 509 in early January, but gradually decreased to 268 by the end of the quarter.

Lastly, Douglas – Perfumes e Cosmética had the lowest numbers in terms of weekly downloads, starting at 166 in late December and ending at 104 by the end of March.

For more in-depth insights and data, visit Sensor Tower.